Privacy Policy

1. Who We Are

This privacy policy explains how Kiely Logistics ("we", "us", "our") collects, uses, stores, and protects your personal information when you visit our website kielylogistics.co.uk, use our services, or interact with us via phone, email, WhatsApp, or our online quote calculator.

2. Information We Collect

We may collect the following types of personal information:

Information you provide directly:

• Name, email address, phone number, and business name when you contact us or request a quote
• Collection and delivery postcodes entered into our online quote calculator
• Delivery instructions, addresses, and consignment details when you book a service
• Payment information when you pay for our services
• Any other information you choose to provide via phone, email, WhatsApp, or our website

Information collected automatically:

• IP address, browser type, operating system, and device information
• Pages visited, time spent on pages, referring URLs, and click behaviour
• Location data (approximate, based on IP address)
• Cookie data and tracking identifiers (see Section 5 below)

3. How We Use Your Information

We use your personal information for the following purposes:

• Providing our services — processing bookings, arranging collections and deliveries, sending tracking updates, and providing proof of delivery
• Responding to enquiries — replying to your phone calls, emails, WhatsApp messages, and quote requests
• Generating price estimates — calculating distances and estimated prices via our online quote calculator using postcode data
• Improving our website — analysing how visitors use our site to improve content, navigation, and user experience
• Marketing and advertising — with your consent, sending occasional updates about our services; displaying relevant ads via Google Ads and remarketing campaigns
• Legal compliance — meeting our obligations under applicable laws, responding to legal requests, and protecting our rights

We process your data under the following lawful bases as defined by UK GDPR: consent (marketing communications), contractual necessity (delivering services you've requested), legitimate interests (improving our website, fraud prevention), and legal obligation (tax, regulatory requirements).

4. Google Ads & Online Advertising

We use Google Ads to promote our courier services online. As part of this, we may use the following Google advertising features:

• Google Ads Conversion Tracking — to measure the effectiveness of our ad campaigns by tracking actions you take on our website after clicking an ad (such as requesting a quote or calling us)
• Google Remarketing — to show you relevant ads on other websites and Google services after you've visited our site. This uses cookies to identify you as a previous visitor
• Google Analytics — to understand how visitors find and use our website, including which pages are viewed, how long visitors stay, and where traffic comes from

These services use cookies and similar tracking technologies to collect data about your browsing activity. This data may include your IP address, browser information, pages visited, and interactions with our ads. Google may use this information in accordance with its own privacy policy.

You can opt out of Google's advertising features at any time:

• Visit Google Ads Settings to manage your ad preferences
• Visit Network Advertising Initiative Opt-Out to opt out of third-party advertising cookies
• Install the Google Analytics Opt-Out Browser Add-on
• Adjust cookie settings in your browser or use our cookie banner when you first visit our site

5. Cookies & Tracking Technologies

Our website uses cookies — small text files stored on your device — to improve your experience, analyse site performance, and support our advertising efforts.

Types of cookies we use:

• Essential cookies — required for the website to function properly (e.g. session management, security). These cannot be disabled
• Analytics cookies — help us understand how visitors interact with our website (e.g. Google Analytics). These collect anonymised data about page views, traffic sources, and user behaviour
• Advertising cookies — used by Google Ads and remarketing services to deliver relevant advertisements and measure campaign performance. These may track your browsing activity across websites

When you first visit our website, you will be presented with a cookie consent banner. You can accept or decline non-essential cookies at any time. You can also manage cookies through your browser settings.

6. Third-Party Services & Data Sharing

We do not sell, rent, or trade your personal information to third parties. We may share your data with trusted third-party services solely to operate our business and provide our services:

• Google (Analytics, Ads, Maps) — website analytics, advertising, and distance calculation
• Postcodes.io — postcode lookup for our price calculator (only postcode data is sent; no personal information)
• Website hosting provider — stores website data including form submissions on secure servers
• Payment processors — if applicable, to process payments securely
• Email and communication platforms — to respond to your enquiries and send service updates

All third-party providers are required to handle your data securely and in accordance with applicable data protection laws. We only share the minimum data necessary for each service to function.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy:

• Quote and enquiry data — retained for up to 12 months after your last interaction
• Booking and delivery records — retained for up to 6 years to comply with UK tax and legal requirements
• Website analytics data — retained for up to 26 months (Google Analytics default)
• Marketing consent records — retained for as long as you remain subscribed, plus 12 months after unsubscribing

After the applicable retention period, personal data is securely deleted or anonymised.

8. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation, you have the following rights regarding your personal data:

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate or incomplete data
• Right to erasure — request deletion of your personal data (subject to legal obligations)
• Right to restrict processing — request that we limit how we use your data
• Right to data portability — request your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interests or direct marketing
• Right to withdraw consent — withdraw your consent at any time where processing is based on consent

To exercise any of these rights, contact us at info@kielylogistics.co.uk or call 07440 072648. We will respond to your request within 30 days.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Data Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our website uses SSL/TLS encryption to secure data transmitted between your browser and our servers.

While we take every reasonable precaution to protect your data, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child, we will take steps to delete that information promptly.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policy of every website you visit.

12. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, services, or legal requirements. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or how we handle your personal data, please contact us: